FloraBase identity

Brand Kit

Everything you need to represent FloraBase correctly — the logo suite, our colour palette, typography and the full guidelines document, all in one place.

Download guidelines (PDF)Browse logo files

Logo files

SVG for anything digital or scalable, PNG for quick placement. Never stretch, recolour or add effects to the mark.

Primary mark

The shield monogram. Use where space is tight — avatars, favicons, app icons.

SVG PNG PNG

Mark — ivory

Reversed mark for forest-green and photographic backgrounds.

SVG PNG

Horizontal lockup

Default logo for headers, decks and documents.

SVG PNG

Lockup on ivory

Padded card version for light print and stationery.

SVG PNG

Lockup on forest

Reversed card version for dark canvases and social covers.

SVG PNG

Favicon / app icon, 64×64 PNG.

PNG

Colour palette

Forest green leads, gold accents sparingly, ivory carries the page.

Forest Green

#185B37

Primary — canvases, buttons, headings

Antique Gold

#CDA454

Accent — rules, badges, ornaments

Ivory Paper

#FCFAF1

Background — pages and cards

Sage Mist

#CBDFCE

Secondary — soft fills and chips

Gold Ink

#8A6B24

Accent text on light surfaces

Bark

#2B2A25

Body copy and fine print

Typography

Both families are free on Google Fonts.

Headings

Playfair Display

Aa Bb Cc — Grow something rooted.

Get the font

Body

Inter

Aa Bb Cc — Clear, calm, unfussy copy.

Get the font

The full guidelines

Logo usage, spacing, palette values, type scale and brand voice — one PDF.

Download PDF